Misaki Monaco
Role
Art Direction
Client
Misaki Monaco
Year
2022
Duration
Full redesign
Context
Misaki Monaco is a Monaco-based jewelry house. I led the full redesign of its e-commerce website, supporting the migration from Magento to PrestaShop and redefining the art direction to fully embody the brand’s premium positioning.
Challenge
Move an aging website toward a more desirable, more high-end experience while handling a platform change (Magento → PrestaShop) without breaking the brand’s cues or the readability of the offer.
Approach
I set a premium art direction made of golden accents, a stylized typeface and a palette tuned to the house’s universe, applied across the whole journey. On listing pages, each product visual reveals a second image on hover showing the jewelry worn, helping customers project themselves and boosting desirability. I also designed the entire email chain, transactional and marketing, along with the advertising visuals, for a brand that stays coherent from the site to the campaigns.
