Osilab
Role
Web design & Shopify integration
Client
Osilab
Year
2025
Duration
Design + integration
Context
Osilab formulates and manufactures fertility supplements in France, with two formulas designed to support women and men through their conception journey, whether in preconception or in assisted reproduction (IVF). I designed the website, the entire custom icon set, and handled the full Shopify integration.
Challenge
Address an intimate and often emotionally loaded subject without sounding clinically cold or purely promotional. The brand had to feel reassuring and credible, make the scientific rigor of the formulas readable, and hold all of that inside a smooth e-commerce journey through to checkout.
Approach
I set a soft, luminous visual direction supported by custom iconography that makes the benefits and composition of each formula understandable at a glance, without jargon. Product pages answer questions in the order they come up, and the Shopify integration preserved the full design intent, from desktop to mobile, down to the details of the checkout funnel.
