Luxéol
Role
Logo & packaging design
Client
Luxéol
Year
2023
Duration
Branding mission
Context
Luxéol is a French brand of hair-care products and food supplements for hair growth. I created its logo and designed its first packaging, a food supplement box.
Challenge
Give the brand a premium, instantly recognizable signature, then make it work on a food supplement pack, balancing product information readability with beauty codes.
Approach
I drew a slim, elongated logotype punctuated by a brush-stroke accent, then built the first packaging around it: a deep green, a white band for product information and a clear hierarchy, a structure since reused across the other boxes in the range.
Gallery
