Stade Français
Role
UI/UX Design
Client
Stade Français
Year
2023
Duration
Website redesign
Context
Located in western Paris, at the gates of the capital, Stade Français is an intergenerational private sports club offering activities for everyone. Alone or with family, adult or child, you can practice the sport that best fits your expectations and level across its three sites, with plenty of classes and training sessions for both young people and adults. One of the largest multi-sport clubs in Europe, it is a major player in Parisian and French sporting life.
Challenge
Modernize an institutional and editorial website without diluting the brand, while improving content hierarchy, navigation and perceived quality on both desktop and mobile.
Approach
I approached the redesign as a premium upgrade: a tighter interface, faster reading, more coherent templates and a stronger brand presence to put the club and its content back in the spotlight.
