Versity
Role
Product designer & art direction
Client
Versity
Year
2024-2025
Duration
Full-time role
Context
Versity is a metaverse dedicated to real estate, backed by its own crypto token used as the currency to buy services inside the world. As the in-house designer, I covered the entire chain: visual identity, website and its NuxtJS integration, the UI/UX of the metaverse interface, NFT design, and all the social media communication assets around the ICO (Initial Coin Offering).
Challenge
The real challenge was making two very different worlds coexist within a single brand: the immersive imaginary of the metaverse and the more technical codes of crypto/NFTs. All of it with a strong educational angle, since the audience was often new to these concepts. The token, the ICO and NFT ownership had to feel clear and desirable, without intimidating jargon or any loss of credibility.
Approach
I set an art direction that bridges the two worlds, then carried that language from the marketing site through to the product interface. On the education side, I designed the user journey to guide the visitor step by step, from the landing page to acquiring the token and using in-world services, simplifying onboarding and prioritizing information. I designed the NFTs as assets consistent with the universe, and produced social media communication that supported the ICO by making the value proposition immediately readable.
